09 April 2009

Ad Agencies Need to Think More Facebook, Twitter, Less TV

Union Square Ventures partner Fred Wilson has seen the future, and it's in "earned," not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

"There are still a lot of marketers out there buying their media when they could earn it, and earn it a lot less expensively," he said today at Ad Age's Digital Conference in New York.

While overall spending on marketing may go up, traditional-media outlays are declining, and spending is growing on the creative and technology necessary to implement social campaigns on Facebook, Twitter and MySpace. Agencies have to find a way to continue to make money in this environment.

"The total amount of money flowing out of marketers' pockets to agencies won't decline and will likely go up, but the mix is headed for important changes," Mr. Wilson said.

As a venture capitalist, Mr. Wilson said, he's funding companies that address the new marketing paradigm, from earned-media platforms such as Twitter and social video site Boxee to next-generation ad agencies such as Federated Media and Clickable, and from analytics firms such as ComScore and Quantcast to tech platforms such as FeedBurner and Dave Morgan's Simulmedia.

What do earned-media campaigns look like? A lot like Burger King's "Whopper Sacrifice" effort on Facebook, which resulted in 234,000 "killed" friendships; like Disney's building a following for the Jonas Brothers online and not on the radio; or like the gourmands behind the Kogi BBQ trucks in Los Angeles, which have 14,000 Twitter followers who are alerted when the Korean taco truck is in the neighborhood.

The challenge for marketers and agencies, then, is to engage with social media in an authentic way, and know they are going to be punished by its denizens for any perceived spam.

Indeed, controlling spam or unwelcome marketing has become a huge expense for Google, Twitter, Facebook and others. "One of their biggest costs is 'environmental mediation,' or keeping the bad people at bay," Mr. Wilson said.

Once a niche phenomenon, social media has achieved mass, network-TV-like scale. Mr. Wilson predicted Twitter could reach 50 million users, or one quarter the size of Facebook today, by the end of 2009.

07 April 2009

89 Suburban Myths... that most of us believe in


Suburban myths are common misconceptions that are uncritically passed on as established truths by "experts" and non-experts alike.

Myth 1. We use only 10% of our brain.

Myth 2. Prescription drugs are one of the leading causes of death.

Myth 3. Most medical treatments have never been clinically tested.

Myth 4. Evolution is just a theory. Creationism is a theory, too. To be fair to our children, we should teach them both.

Myth 5. Jeane Dixon predicted President John F. Kennedy's assassination.


Myth 6. The brain is more insightful and productive in the alpha state.

Myth 7. There are Men in Black who are government agents whose function is to visit UFO witnesses and warn them not to tell anyone about their UFO experiences.

Myth 8. Kenneth Arnold saw a flying saucer in 1947.

Myth 9. Altered states of consciousness transport a person to a higher state of awareness and productivity.

Myth 10. There is a curse on the Kennedy family.


Myth 11. Demons can take possession of your soul.

Myth 12. There is a Jewish conspiracy to take over the world.

Myth 13. Walking on hot coals without burning one's feet requires paranormal or supernatural powers.

Myth 14. The near-death experience is typically pleasant and blissful, involving a feeling of moving through a tunnel into a bright light.

Myth 15. We usually unconsciously repress traumatic experiences.


Myth 16. Edgar Cayce was illiterate.

Myth 17. Hypnosis is a gateway to the unconscious mind.

Myth 18. At the equinox, an egg will balance on its end* and on either side of the equator water going down a drain will rotate differently.*

Myth 19. Medical doctors typically know nothing about nutrition.

Myth 20. Physicists do not know how it is possible for the common housefly to fly.


Myth 21. Faith healing works.

Myth 22. Dr. Randolph Byrd scientifically proved that prayer can heal.

Myth 23. Even if Dr. Byrd failed, others have succeeded in proving scientifically that prayer heals.

Myth 24. You can raise your I.Q., SAT score, and dissolve brain tumors by listening to Mozart.

Myth 25. Transplant organs carry personality traits which are transferred from donors to receivers.


Myth 26. More ships and aircraft have vanished without a trace in the waters between Miami, Bermuda, and Puerto Rico than anywhere else of equal area.

Myth 27. The way a person makes marks on paper captures one's personality and hidden intentions.

Myth 28. The polygraph is a reliable device for telling when a person is lying or telling the truth.

Myth 29. Einstein believed in a personal Creator.

Myth 30. Domestic violence significantly increases on Super Bowl Sunday.


Myth 31. Crimes, mental illness, suicides, and emergency room visits increase when there is a full moon.

Myth 32. The second law of thermodynamics proves that evolution is wrong.

Myth 33. Darwin's theory of evolution, the theory of natural selection, implies inequality of sexes, races, and nations.

Myth 34. Creationism implies that evolution and the Big Bang theory are false.

Myth 35. In the year 2000, because of unusual planetary alignments on May 5th, the polar ice caps will melt and there will be great earthquakes caused by tidal forces.


Myth 36. Lemmings commit mass suicide.

Myth 37. Militant fundamentalist (anti-evolution) Christians make up the majority of Christians.

Myth 38. Possessing a US Patent on a device means that one has a working device. ("A working model, or other physical exhibit, may be required by the Office if deemed necessary. This is not done very often. A working model may be requested in the case of applications for patent for alleged perpetual motion devices." Emphasis added.)

Myth 39. The Eisenhower Interstate Highway System requires that one mile in every five must be straight so they can be used as airstrips in times of war or other emergencies.

Myth 40. Subliminal advertising has been empirically proven to work.


Myth 41. False memories of abuse are always implanted by poorly trained therapists through hypnosis and recovered memories are more reliable if they occur outside of therapy.

Myth 42. Einstein believed in astrology.

Myth 43. Suicide increases over the holidays.

Myth 44. NASA faked the moon landings.

Myth 45. Scientists have proved that the brain is really two brains and each has its own domain: the left hemisphere is the seat of our logical, analytical, scientific self and our right hemisphere is the seat of our intuitive, creative, artistic, emotional self.


Myth 46. Switching to a low-tar, low-nicotine cigarette will reduce one's chances of being exposed to the carcinogens in cigarette smoke.

Myth 47. Vaccination of children with the (MMR) vaccine to prevent measles, mumps and rubella causes autism.

Myth 48. Christopher Columbus thought the earth was flat.

Myth 49. The Inuit have hundreds of words or for snow.

Myth 50. Bernoulli's principle completely explains why all forms of flight are possible.


Myth 51. Thomas Crapper invented the flush toilet and his name is the origin of the vulgar expression for defecation.

Myth 52. Atheists are appealing to the Federal Communications Commission to ban religious broadcasting.

Myth 53. Sugar causes hyperactivity in children.

Myth 54. Alcohol, especially red wine, is good for your health.

Myth 55. A migraine is just a bad headache and not life-threatening.


Myth 56. Kirlian photography has shown "phantom limbs", e.g., when a leaf is placed on the plate and then torn in half and "photographed", the whole leaf shows up in the picture, proving that things have auras.

Myth 57. Water runs down the drain clockwise in the northern hemisphere and counterclockwise in the southern hemisphere due to the Coriolus effect.

Myth 58. The moon can trigger ovulation and bring on fertility depending on what phase the moon was at when you were born.

Myth 59. The mercury in dental amalgam is poisoning people.

Myth 60. You should drink eight glasses of water a day for good health. One study, however, does seem to have good evidence that drinking five glasses a day is better than drinking two or fewer with respect to fatal coronary heart disease.


Myth 61. The Declaration of Independence was signed by all signatories on July 4, 1776, as depicted in the painting by John Turnbull.

Myth 62. Charles Darwin renounced evolution and his theory of natural selection on his deathbed.

Myth 63. People who were present at the opening of King Tutankhamen's tomb were exposed to the "mummy's curse" and died soon afterward.

Myth 64. Women have more ribs than men do.

Myth 65. The Grimm brothers recorded an oral tradition of story-telling by simple, uneducated peasants in Germany.


Myth 66. The moon is a strong source of gravitational energy on the human body.

Myth 67. Nine months after a power outage, there is a significant increase in the number of babies born.

Myth 68. A patent commissioner once wrote in his letter of resignation that "everything that can be invented has been invented."

Myth 69. Darwin admitted that it was impossible to explain the origin of the eye by natural selection.

Myth 70. The 9/11 terrorist attacks on several targets in the U.S. were predicted by the Koran.


Myth 71. A diet low in animal fat will prevent high cholesterol which will prevent atherosclerosis which will make you immune to having a heart attack.

Myth 72. Pasteur renounced all his works on his death bed.

Myth 73. Laetrile is an effective cancer treatment whose humanitarian discoverer has been persecuted, depriving millions of people of the benefits of this wonder drug.

Myth 74. Peptic ulcers are caused by stress and eating spicy food.

Myth 75. Fingerprint identification used by law enforcement agencies has been validated by many scientific studies that have proven that every person has a unique set of fingerprints. Furthermore, experts in fingerprint identification have passed a rigorous exam to test their ability to match fingerprints under controlled conditions.


Myth 76. Freud based his early view of neurosis on frequent reports from his female patients that they had been sexually abused in childhood.

Myth 77. Freud published numerous reports documenting that his patients had been fantasizing sexual abuse.

Myth 78. One in five children is approached by an online sexual predator. (This is a distortion of a survey result that found that 19 percent of young Internet users received an unwanted sexual solicitation in the past year. Only 3% reported being solicited on the Internet and none of these led to an actual assault. Also, Ben Radford noted that in this survey "A 'sexual solicitation' is defined as a 'request to engage in sexual activities or sexual talk or give personal sexual information that was unwanted....'" )

Myth 79. For a fee, you can have a star officially named for you or anyone you choose.

Myth 80. President Ronald Reagan cut government spending, lowered taxes, reduced the deficit, got government off our backs by deregulation, and encouraged free market economies abroad.


Myth 81. Beethoven's mother had tuberculosis, his father had syphilis, his four siblings were born blind, stillborn, deaf and dumb, and with tuberculosis (variations of this pseudo family history are used by anti-abortionists in a very illogical argument).

Myth 82. Organic farming produces food that is safer, healthier, tastier and better for the environment than food produced by conventional farming.

Myth 83. A study was published in the Western Journal of Medicine that showed changing the letters EPHO (each letter representing a drug being used to treat small-cell lung cancer) to HOPE led to a spectacular increase in positive response to the treatment.

Myth 84. Eight Jesuits survived the atomic bomb dropped on Hiroshima by praying the rosary.

Myth 85. Every day 35-150 species become extinct, mostly in rain forests and most undiscovered by humans at the time of their extinction. One-half of all species will be extinct in 100 years. [Note: species are going extinct because of human behavior; the numbers are exaggerations or distortions of data from models reported in Nature. Most species that have ever existed have already gone extinct.]

__________

Myths 86-89, thanks to the British Medical Journal:

Myth 86. There are several effective cures for a hangover.
Myth 87. People who eat late at night gain more weight than those who eat the same amount of food earlier in the day.
Myth 88. More heat escapes from the head than any other part of the body.
89. Poinsettias are poisonous.

06 April 2009

Shocking Facts About The Human Body

cid:1.3970653840@web110201.mail.gq1.yahoo.com

It takes your food seven seconds to get

from your mouth to your stomach.


One human hair can support 3 kg (6.6 lb).


The average man's penis is three times the length of his thumb.


Human thighbones are stronger than concrete.


A woman's heart beats faster than a man's.


There are about one trillion bacteria on each of your feet.


Women blink twice as often as men.


The average person's skin weighs twice as much as the brain.


Your body uses 300 muscles to balance itself when you

are standing still.


If saliva cannot dissolve something, you cannot taste it.


Women reading this will be finished now.


Men are still busy checking their thumbs.


__._,_.___







03 April 2009

Is There a Real Difference Between Authentic and Counterfeit Designer Stuff?


If you eyes are as bad as your I.Q.

... you probably won't be able to tell.

1wrong name brand fail knock off27 Name Brand knock off FAIL (30 photos)


28 March 2009

In the guise of being a 'satirist', this Hong Kong douche bag wants to be controversial and famous - at OUR expense. Tangnanya!

I read this article online... and it got me really upset. (That's quite rare for someone who craves for witty stuff to read all the time.) This Chip Tsao fella has crossed the line... and it's time for all of us to unite and work out a plan so that his next meals in this world are spiked with Pinoy saliva, urine and - maybe - some salmonella thrown in for good measure. An eye for an eye!


The War At Home

March 27th, 2009

The Russians sank a Hong Kong freighter last month, killing the seven Chinese seamen on board. We can live with that—Lenin and Stalin were once the ideological mentors of all Chinese people. The Japanese planted a flag on Diàoyú Island. That’s no big problem—we Hong Kong Chinese love Japanese cartoons, Hello Kitty, and shopping in Shinjuku, let alone our round-the-clock obsession with karaoke.

But hold on—even the Filipinos? Manila has just claimed sovereignty over the scattered rocks in the South China Sea called the Spratly Islands, complete with a blatant threat from its congress to send gunboats to the South China Sea to defend the islands from China if necessary. This is beyond reproach. The reason: there are more than 130,000 Filipina maids working as $3,580-a-month cheap labor in Hong Kong. As a nation of servants, you don’t flex your muscles at your master, from whom you earn most of your bread and butter.

As a patriotic Chinese man, the news has made my blood boil. I summoned Louisa, my domestic assistant who holds a degree in international politics from the University of Manila, hung a map on the wall, and gave her a harsh lecture. I sternly warned her that if she wants her wages increased next year, she had better tell every one of her compatriots in Statue Square on Sunday that the entirety of the Spratly Islands belongs to China.

Grimly, I told her that if war breaks out between the Philippines and China, I would have to end her employment and send her straight home, because I would not risk the crime of treason for sponsoring an enemy of the state by paying her to wash my toilet and clean my windows 16 hours a day. With that money, she would pay taxes to her government, and they would fund a navy to invade our motherland and deeply hurt my feelings.

Oh yes. The government of the Philippines would certainly be wrong if they think we Chinese are prepared to swallow their insult and sit back and lose a Falkland Islands War in the Far East. They may have Barack Obama and the hawkish American military behind them, but we have a hostage in each of our homes in the Mid-Levels or higher. Some of my friends told me they have already declared a state of emergency at home. Their maids have been made to shout “China, Madam/Sir” loudly whenever they hear the word “Spratly.” They say the indoctrination is working as wonderfully as when we used to shout, “Long live Chairman Mao!” at the sight of a portrait of our Great Leader during the Cultural Revolution. I’m not sure if that’s going a bit too far, at least for the time being.

Chip Tsao is a best-selling author and columnist. A former reporter for the BBC, his columns have also appeared in Apple Daily, Next Magazine and CUP Magazine, among others.

27 March 2009

Does Prayer Still Count If a Machine Does It for You?

By Jeremy Taylor

Who says technology is an enemy of religion? For a small monthly fee, a new Internet service called Information Age Prayer will use speech synthesis to verbalize three prayers a day for you.

While the company offers no guarantee that God will answer, they do promise the computer-generated prayers will be read at the proper volume and pace, and that your name will be printed on a screen each time one is articulated.

Prices vary from $1.95 a month for prayers for your children, to $3.95 a month for prayers for world peace. As of now, you can't write your own prayers, but the company claims they will add this feature once they can assure "no malicious prayers will get through."

We're all for time-saving convenience, but do you think God would really go in for this loophole?